What is a "Meta Certified" Company?
October 30th 2022 by Rachael Schuette, Content Marketer
In order to certify their most reliable partners, Meta introduced a new pilot program in the United States in June 2022. Click Here Digital quickly seized the opportunity, and we’re happy to say the majority of our Social Media Department is now Meta Certified at the highest level!
What Does it Mean to be a Meta Certified Company?
This global certification acknowledges Click Here Digital’s media expertise and dedication to business growth in partnership with Meta.
What Does "Meta Certified" Mean?
Being Meta Certified means that an individual is a certified expert for all things in the "Meta Universe!" Meta (Facebook) has developed this rigorous process over the course of many years to ensure that those who earn this certificaton are true experts of the platform.
As described by Meta,
"Earning a Meta Certification on a company level means that your business is recognized by Meta as having proven digital expertise through verified certifications, which can lead to more efficient campaigns."
In other words, being a Meta Certified Company, previously a Facebook Premier Marketing Partner, signifies that our company shares and understands Meta’s core competencies. Our certified analysts now have Meta’s “stamp of approval + recognition,” which confirms they have expanded their expertise, can create effective campaigns, and deliver high-quality work.
What's the Difference Between "Meta Certified" and "Facebook Certified?"
The Meta Certification is the same thing as the Facebook Certification. "Meta Certified" is just the new name for the certification, which was updated when Facebook rebranded as the "Metaverse." As Meta continues to roll out its rebrand, this verbiage will soon be updated on all platforms owned by Meta.
How Does a Company Become Meta Certified?
Although one can become individually certified, to become a Meta Certified Company, an agency must meet Meta’s specific employee requirement. Meta's employee requirement for becoming Meta Certified as a company is that over half of the employees within the Meta Division have to earn their Meta Certification by passing the Meta Blueprint Certification Exams (previously known as the Facebook Blueprint Certification).
Because of our team’s dedication to continuing their education, over half of our analysts are now certified at the 400 level, which is extremely advanced! The 400 level exam is called “Meta Media Buying” and once it is passed, an individual is considered a “Meta Media Buying Professional.”
Director of Social Media, Arianna Landry is beyond proud of her team and said it best
"As Meta continues to evolve, the social division at Click Here Digital is committed to evolving with the platform. This certification places us with the best of the best in the global industry! To us, becoming Meta Certified as a company means everything."
-Arianna Landry, Director of Social Media
The Value of a Meta Certified Company
Being a Meta Certified Company indicates that we provide high-quality services to our media clients and have refined our knowledge to a very high standard. Having this certification is important because it means that Meta is giving us their seal of approval that is recognized on a global scale. When you combine the Meta Certification with our status as a Facebook Business Partner, it's clear that we have the team you need to succeed!
Overall, it proves that we are the best of the best, and that our team will implement and optimize the most effective strategies for our clients! In fact, through a recent study, Meta found that:
INCREASED KNOWLEDGE
87% of certified employees experienced improved knowledge.
ENHANCED QUALITY + CREATIVITY
79% of certified employees say they produce higher quality work, making agencies more innovative and credible.
OPTIMIZED EFFICIENCY
53% of certified employees experienced increased work efficiency!
Click Here Digital is a Meta Certified Company!
Headquartered in Baton Rouge, with offices in West Palm Beach and remote team members across the country, Click Here Digital has been a valued partner of businesses trying to swiftly grow and become better.
Even with our 30 years of experience in the digital world, we'll always continue to grow our company and the knowledge of all our team members!
Though we are recognized as a top automotive provider by Facebook, we work with businesses across a variety of industries, building and executing strategy for automotive dealership marketing, law firm digital marketing, healthcare marketing, and other local business marketing. We even perform enterprise digital marketing with international, enterprise, and e-commerce brands to grow and scale their business! Regardless of the size or nature of your business, implementing our tried-and-true multi-channel marketing tactics will significantly improve your business for the better!
Still not convinced? We'll let our customers do the talking! We have received 500+ 5 star reviews and client testimonials from a wide range of sectors. Check them out to see what it's like to deal with a Meta Certified Company like Click Here Digital!
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