10 Tips for Choosing the Best Automotive Digital Agency

Picking the best automotive digital agency can be difficult, especially these days with the amount of digital marketing agencies for car dealerships in the market. To be a top auto agency, it requires a combination of skills, expertise, and experience. As the automotive industry continues to evolve, it is crucial for businesses to stay ahead of the curve and provide innovative digital solutions that meet the needs of their clients.

Here are ten tips to keep in mind when deciding which automotive digital agency to partner with:

1. Expertise in the Automotive Industry:

A great automotive digital agency should have a deep understanding of the automotive industry and the specific needs of their clients. This includes knowledge of the latest trends, challenges, and opportunities in the industry.

Look at the history of the companies you’re interviewing and the portfolio of their car dealer clients before making a decision.

2. Comprehensive Digital Solutions:

The best automotive digital marketing agencies should offer a comprehensive suite of digital solutions that meet the needs of their clients. This can include website design and development, SEO, PPC advertising, social media marketing, email marketing, and more.

You want your digital marketing teams collaborating and building cohesive strategies that work together to hit your goals.

3. Focus on Results:

The ultimate goal of any digital marketing campaign is to drive results. A great automotive digital agency should have a strong focus on results and be able to demonstrate their ability to deliver measurable results for their clients.

Look at the history of the companies you’re interviewing and the portfolio of their car dealer clients before making a decision.

4. Innovative Technology:

Technology is constantly evolving, and the best automotive digital agencies should be at the forefront of these developments. This means staying up-to-date with the latest technologies and tools that can help their clients stay ahead of the competition.

Look for a company that mixes internal and industry-leading external tools to build complete, actionable plans that garner results.

5. Creative and Strategic Thinking:

In order to create effective digital marketing campaigns, an automotive digital agency must be able to think creatively and strategically. This means understanding the unique challenges and opportunities facing each client and developing tailored solutions that meet their specific needs.

So many agencies build one strategy that they implement across their portfolio or have a set-it-and-forget-it mentality. Look for a company that thinks outside the box and factors in your unique business and location into their strategies.

6. Strong Communication Skills:

Communication is key to any successful business relationship, and this is especially true in the digital marketing world. The best automotive digital agencies should have strong communication skills and be able to communicate effectively with their clients throughout the entire process.

Owning and running a car dealership is a full-time job. You don’t have time for poor communicators. Pick a team that’s proactive and transparent in their approach to client relations.

7. Collaborative Approach:

A great automotive digital agency should take a collaborative approach to working with their clients. This means listening to their needs and ideas, and working together to develop the best possible solutions.

It’s your business at the end of the day. You should have an active voice in what the strategy is. The best digital marketing agencies for car dealerships always put the client first and build a table for all to sit at.

8. Top Certifications & Partnerships:

Having strong partnerships with Google, Meta, Amazon, and leading data companies is critical to success. Google Premier Partnership, Facebook Pro Partnership, etc.

It’s hard for anyone to navigate the ever changing internet and all the daily updates in online advertising. It’s impossible to do it by yourself. So look for a company that has support from the big players in the space.

9. Clear & Transparent Reporting:

Spend, clicks, conversions. Reporting must be clear and transparent. No vanity metrics, the metrics that matter must be front and center.

Fluff is easy to produce, but sometimes hard to catch. Look for a company that you can trust with dedicated support.

10. Client Portfolio / Size:

If an agency is too big, there will be big gaps. You want an agency that has scale and innovation but also small enough to give you custom campaigns, world-class customer service, and consultative/educational value (not just being a media buyer).

In conclusion, when it comes to selecting the best automotive digital agency, there are several key factors to consider. By following these top 10 tips, you can make an informed decision and ensure your dealership partners with an agency that aligns with your specific needs and goals.

At Click Here Digital, we understand the significance of this choice. We believe that being the best requires a winning combination of expertise, experience, and innovation. Our team is dedicated to providing comprehensive digital solutions tailored to the unique needs of clients in the highly competitive automotive industry. Discover how Click Here Digital can be the strategic partner you need to thrive in today's digital landscape.