In today’s bustling automotive market, it’s tough to stand out—but the secret to success is simple: SEO. For dealerships aiming to boost the visibility of their certified pre-owned (CPO) inventory, organic search traffic can be a total game-changer.

That’s where Click Here Digital comes in—we’re experts at driving organic traffic, helping you climb the search rankings, and turning visitors into leads, all without spending more on ads.

Recently, we teamed up with one of our Cadillac dealerships, and the results after optimizing their CPO inventory were nothing short of impressive. Here’s the full story of how we helped them dominate the search results—and how we can do the same for you.

The Challenge: Get More Eyes on Certified Pre-Owned Vehicles

Our client, a luxury car dealership, had a clear mission: increase the visibility of their certified pre-owned (CPO) vehicles—and do it purely through organic search, no extra ad spend. We had to focus on driving organic traffic and improving the rankings for specific CPO models like the Cadillac XT5, XT6, and Escalade.

With other dealerships vying for the same spots at the top of Google’s search results, the challenge was clear: outrank the competition organically and get in front of the right buyers.

Our Solution: Strategic Bottom-of-the-Funnel SEO

To meet this challenge head-on, we rolled out a targeted SEO strategy aimed at capturing bottom-of-the-funnel traffic—those highly motivated potential buyers who are already deep in the purchasing process and ready to take action.

Our approach focused on building and optimizing dedicated pages for each certified pre-owned (CPO) model to increase visibility and draw in those high-intent shoppers.

Here’s how we accomplished that mission: 

1. Website Audit & Page Creation

We dove into the dealership’s website and found gaps on missing core model pages. We filled those gaps by creating optimized model pages, built to rank higher in search results and capture relevant traffic.

2. Content Optimization & Schema Markup

Once those pages were live, we added strategic SEO-optimized content and added schema markup to help search engines understand the details of each page. We also included FAQs and more in-depth content, giving potential buyers the needed information and increasing the chances of appearing in featured snippets.

3. Redirect Strategy for Seamless Navigation

To streamline the user experience, we set up a redirect strategy, guiding traffic from individual model pages to a parent-certified pre-owned inventory page. This cleaned up the site’s structure, making it easy for shoppers and search engines to find what they’re looking for.

4. Continuous SEO Enhancements

SEO is never a simple "set it and forget it" process. Over the following months, we fine-tuned the pages—adding fresh and relevant keywords, improving on-page content, and building stronger internal links. This kept the pages current and the site’s visibility on an upward climb.

The Click Here Digital Impact: Delivering Data-Driven Results

Within just a few months, the results spoke for themselves. Here’s what we achieved for the dealership: