Maximize Connected TV Ads This Holiday Season

As the holiday jingles start to play, dealerships are gearing up for the season's marketing rush. But this year, it’s all about cutting through the noise with more strategic, impactful ads.

Connected TV advertising offers a powerful way to reach potential car buyers during the holiday season. It combines the impact of traditional TV with the precision of digital targeting.

By leveraging CTV, dealerships can cut through the noise of election season and holiday clutter, delivering their message directly to viewers' living rooms and capturing attention when it matters most. 

Let's dive into why Connected TV should be your dealership's holiday marketing MVP: 

Connected TV Viewers Are Ready to Act

Gone are the days when TV advertising meant hoping your commercial would air during your audience's favorite show. US adults spend over 2 hours and 15 minutes daily watching CTV, making up 54.7% of their digital video viewing time. That's like having a captive audience for the length of a test drive every day! 

But it's not just about eyeballs on screens. CTV viewers are active, engaged consumers. A staggering 56% of them hit up search engines to research gifts after seeing streaming ads, with 36% doing searches right after watching. It's like planting a seed that blooms into a forest of potential customers, all primed and ready to hear about your year-end deals.

Cut Through the Election Noise

Let's face it – election season can be as noisy as a showroom full of kids during a family day sale. But here's the kicker: while political ads might dominate traditional channels, CTV offers a unique opportunity to stand out. With targeted advertising, you can ensure your message reaches potential car buyers who are more interested in horsepower than political power. 

By focusing on CTV platforms like Amazon, YouTube TV, ESPN, and Roku (all available through Click Here Digital), you're not just throwing your message into the void. You're strategically placing it where your future customers are already looking, giving them a break from the election messaging, and reminding them that, yes, it's still the season for amazing car deals. 

Drive Sales with Smart Targeting

Here's where CTV puts the pedal to the metal. Unlike traditional TV, CTV allows for precision targeting that would make a laser-guided missile jealous. Want to reach families in the market for a new minivan? Done. Looking for sports car enthusiasts with a taste for luxury? You got it. 

This smart targeting doesn't just increase the chances of your ad being seen – it increases the chances of it being seen by the right people. And with the ability to retarget viewers who've shown interest, you're not just making an impression; you're starting a conversation that can lead to the signing table. 

Plug Into the Power of Connected TV with Click Here Digital

The holiday season is your dealership's time to shine, and CTV is the high beam that'll light up your path to success. Don't let this opportunity pass you by like a limited-time offer. 

Click Here Digital is standing by, keys in hand, to get your CTV campaign on the road. Contact Click Here Digital to start your journey to holiday sales success. Let's make this season your dealership's best year-ender yet!