Is Video Advertising Right for You?
November 25th 2018 by Director of DV
Here are a few facts that you might not be aware of. Did you know that including video on a landing page can increase conversions by 80%? Or were you aware that 90% of users say that seeing a video about a product is helpful in the decision process? These are just a few of the main reasons that video advertising should be a priority for your business.
Why Video?
The world reportedly watches 1 billion hours of YouTube social video per day! Video, and thus video marketing, is quickly starting to dominate the digital space as its popularity and presence continue to grow. Video provides a versatile and entertaining way to engage with customers and market your brand, and it's easy to share across a variety of platforms.
Video also builds trust — and trust is everything. Customers are often times hesitant to purchase online because they fear potentially fraudulent behavior. Effective videos can give customers the peace of mind to buy online, and confidence in your brand as a whole.
Guess Who Else Loves Videos? Google!
That’s right! The big guy, Google, loves those videos you post. Videos can help increase the time spent by visitors on your site. More time on your site equates to more exposure, which in turn builds trust in your brand. Not only that, but this signals to Google and other search engines that your site is equipped with relevant content that users want to see. In fact, you're more likely to show up higher in Google’s search results if you have a video embedded on your website.
Mobile and Video Go Together like PB&J
With the majority of traffic coming to most sites from mobile and that number steadily rising, everyone should be looking to the future with a completely mobile-first mindset. 90% of consumers watch videos from a mobile device. Many people like watching videos when they are on the go, and the convenience of the mobile phone allows people to watch videos just about anywhere now.
In fact, mobile shoppers are 3 times as likely to view a video than desktop shoppers are. The number of smartphone users continues to rise, and with that so does the mobile video audience. Currently, video accounts for about 78% of the world’s mobile data traffic, and we may only see that number rise into the future.
Videos are Easy to Digest.
Videos typically require no major effort on the consumer’s part. They simply needs to sit back, relax, and enjoy the show. Most people don't want or have the time to conduct extended research in order to attain the information they need. People want visuals, and to see action. Video can provide all the information customers want in an engaging and visually-appealing way, without requiring much effort at all from the consumer.
To Conclude:
Get some good video content and add videos to the main pages on your site!
In order to step foot into the world of video advertising, you will first need — you guessed it — a video. The good news is that video production does not need to be flawless; it is the content of the video that truly matters. You don't need thousands of dollars and a Hollywood production crew to make a decent video. As long as your video is engaging and the content is relevant, users will keep watching.
As mentioned earlier, customers that land on your site and are exposed to a video, are more likely stay on your site. The longer a customer stays on your site, the more likely they are to engage and ultimately perform some kind of action. Who doesn’t want more customer interactions on their site?
Sources:
https://rocketium.com/academy/75-video-marketing-statistics-2019/
https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
50 Must-Know Stats About Video Marketing 2016
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