How Dealerships Can Showcase Their Inventory On TikTok

Ready to take your dealership’s digital presence to the next level? Showcasing your in-stock inventory on TikTok is the perfect way to reach potential car buyers where they’re already spending their time! And while pairing your inventory with an engaging video is a great idea, it’s not a dealbreaker—you can still run this ad type without one.

At Click Here Digital, we’re beyond excited to be one of only two advertisers in the world with early access to TikTok’s groundbreaking, automotive-specific ad format. We’ve been collaborating with TikTok engineers to fine-tune this innovative product. 

Now, with TikTok Automotive Inventory Ads (AIA) alongside Meta Automotive Inventory Ads (Facebook and Instagram), dealerships can finally tap into untapped audiences and drive more conversions than ever before.

Why Showcase Your Car Inventory on TikTok?

Because your buyers are already there! Turbocharge your dealership’s digital game with TikTok’s newest ad type: Automotive Inventory Ads (AIA). Similar to Facebook and Instagram, TikTok now allows dealerships to display their real-time inventory to a massive, auto-loving audience powered by an automotive-specific algorithm.

The Power of TikTok’s Automotive Inventory Ads (AIA)

TikTok’s AIA is custom-built for the automotive industry, giving dealerships the power to showcase their inventory based on users’ behaviors, preferences, and interests—all in real-time. With TikTok’s fast-paced, highly engaging platform, you’ll be connecting with potential car buyers faster than ever before.Here’s a couple of stats that’ll make you rethink where your audience is:

• 52% of TikTok users aren’t on Instagram.
• 45% of TikTok users aren’t on Facebook.

Are Car Shoppers on TikTok?

You bet they are! TikTok is quickly becoming a hotspot for in-market car shoppers. The platform’s fastest-growing age group is 25-45+, and they now make up 76% of TikTok’s users. Plus, with over 480 billion car-related hashtags, it’s clear the automotive community is thriving on the app. This means your potential customers are not just scrolling—they're deeply engaged with car-related posts and more likely to engage with ads that showcase what they’re looking for.

How to Get Started with TikTok Automotive Inventory Ads

We recommend pairing your inventory feed with a custom TikTok video to grab attention, but even without video automotive content, your dealership’s inventory can still shine on TikTok. With the platform’s unique reach, you’ll be able to attract new buyers and drive more traffic and conversions.

Your potential customers are already scrolling—showcase your available inventory on TikTok and get in front of them today! Contact us to started, and our Social Media team will help you put your inventory on TikTok.